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January 06, 2012
by Chris Stephens 
1 comments
“Who said the sky’s the limit?” reads another of American Empress’s advertisements. “Our membership Rewards Scheme is as flexible as they come so you can fly where you like, on the airline you’d like, when you like. With us the sky’s not the limit.” |
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| Company: | American Express |
| Logo: |  |
| Agency: | Ogilvy & Mather |
| Logo: |  |
| Campaign: | Realise the Potential |
January 15, 2012 AT 10:33 AM
In terms of the artwork, these ads have little to discuss and certainly nothing to praise, except that the pure simplicity of the ad helps shed the “elite status” that American Express has developed over the years. What better way to connect to a new customer segment?