If our service was any more personal

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DateJanuary 06, 2012 Authorby Chris Stephens Comment1 comments
If our service was any more personal

“If our service was any more personal we’d be doing your laundry” states another American Express advertisement. “Our service is as personal as it comes. One of us, and only one of us, will sort out whatever you need sorting out. However long that may take.”

Company: American Express
Logo: American Express
Agency: Ogilvy & Mather
Logo: Ogilvy & Mather
Campaign: Realise the Potential

Comments:

  • Chris Stephens's avatar
    Chris Stephens says:
    January 15, 2012 AT 11:10 AM

    This is actually quite a bold marketing statement considering it is coming from an advertisement featuring kindergarden artwork.

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