Drinking Champagne Is Perfectly Acceptable

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DateJanuary 02, 2012 Authorby Chris Stephens Comment1 comments
Drinking Champagne Is Perfectly Acceptable

Perhaps the most controversial poster of the “Independent. Since 1866” campaign posters is this one. It reads “Drinking Champagne is a perfectly acceptable way to celebrate being elected president, of France.” The implied comparison between Jack Daniel’s iconic American brand suggests that Champagne and France are weak or sub-standard in comparison.

Company: Jack Daniels
Logo: Jack Daniels
Agency: Arnold Worldwide
Logo: Arnold Worldwide
Campaign: Independent, Since 1866.

Comments:

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    Ian Richardson says:
    May 19, 2012 AT 3:39 AM

    This was magnificently bright idea! Home care jobs in France would be my most target setting of abroad. Working with this wining activity will truly cure my homesickness and will able to struggle and survive for my family.

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