Alcohol & Tobaco

January 02, 2012 by Chris Stephens 1 comments

“With all due respect to democracy, there’s still a place for Benevolent Dictatorships.” reads one retro poster for Jack Daniel’s “Independent. Since 1866.” campaign from Arnold Worldwide. “Socialize liberally, Drink conservatively.”

January 02, 2012 by Chris Stephens 0 comments

“The floor recognizes the Representative from Tennessee” reads another iconic poster advertisement from Jack Daniel’s “Independent. Since 1866.” campaign. “Socialize liberally, Drink conservatively.”

January 02, 2012 by Chris Stephens 0 comments

This is probably the most basic advertisement for Jack Daniel’s “Independent. Since 1866.” campaign. In simple black and white, it reads “The other kind of socialist.”

January 02, 2012 by Chris Stephens 0 comments

“Jack supports all parties.” reads another poster from Jack Daniel’s “Independent. Since 1866.” campaign. This poster is a simple, four color, mock version of an American political campaign poster.

January 02, 2012 by Chris Stephens 0 comments

Perhaps the most controversial poster of the “Independent. Since 1866” campaign posters is this one. It reads “Drinking Champagne is a perfectly acceptable way to celebrate being elected president, of France.” The implied comparison between Jack Daniel’s iconic American brand suggests that Champagne and France are weak or sub-standard in comparison.

January 02, 2012 by Chris Stephens 0 comments

“Sometimes a piece of common ground is small enough to fit on a cocktail napkin.” reads another of Jack Daniel’s poster advertisements. “Socialize liberally, Drink conservatively.”

January 02, 2012 by Chris Stephens 0 comments

This ad features the a Jack Daniel’s sour mash whiskey bottle (in black and white) on a black background with red, white, and blue stars. The obvious intention is to build brand awareness and further the association of Jack Daniel’s as an “old, iconic, American brand”. The interesting difference between this and the other poster advertisements is that this ad appears weathered by comparison.